GenAI for DAM: Generative Recolor in Adobe Firefly and Illustrator
continuing our series on Generative AI
As of today, Firefly has 4 tools ready to use, Text to image, Generative fill, Text effects, and Generative recolor, with 3D to image, and Extend image to come. I’ve shared my thoughts on Text to image, Generative fill, and Text effects and will continue this series with the other tools in future posts.
On to number 4 of the Adobe Firefly tools, Generative recolor. Once again, I am only using the provided sample images to get started and not adding my own. They were all illustrations with flat areas of color.
I selected the abstract image in the upper left and tried out several color options.
I love these tips from Adobe (more here): stick to simple language, 3 to 8 words that describe the mood, emotion, palette, or theme.
Moved to another sample illustration. Along with the feelings and presets, I also tried more solid requests, like “grey cat” with excellent results.
The same GenAI technology can be used in Beta in Adobe Illustrator. What would be interesting to test here is to pair the Generative Recolor with your brand color palette or other enterprise rules.
Now that we have made it through the series of Adobe Firefly suite of tools, I can see how each could pair with existing design and DAM workflows. Whether it’s creating a branded set of images using a small set of approved colors, brainstorming campaign ideas, replacing clothing in catalogs, mocking up sample logos, or otherwise doing a first run on ideas that used to take much longer and much more skill to get started. And yet, it will require users to think creatively about what we are asking - something I’d argue we need when it comes to other creative requests, image searches, and discussions with our design teams. As I tried out each Generative AI tool from Adobe Firefly (and their companion tools in Photoshop and Illustrator), I found that the queries would make or make the results. If they help start conversations between teams, I can see the value beyond how much fun they are to use.