If you’re at DAM LA today, stop by our panel on misinformation and disinformation in the age of Generative AI. I can’t promise we’ll solve the mystery of Princess Kate, but I’m also not not promising it. Participation might mean you’ll earn fresh Spark Focus swag, or I could be lying.
Future Forward DAM: Dealing with Mis-Disinformation in the Generative AI Era
March 19, 2:50 PM PDT
The rise of AI has launched new forms of misinformation and disinformation in the images, videos, and text we see and read every day in all our media channels. The search for the ‘truth’ is both real, and difficult, and affects us all as we consume all forms of information – both at work and at home.
As more and more content will be created by our brands, it will become harder and harder to manage that content – content that is the media assets, in our DAM systems and beyond.
This panel will tackle the issues of misinformation and disinformation through the standpoints of transparency, metadata, governance, information integrity, and AI and examine potential solutions – for application in the present and in the future.
Moderator
John Horodyski, Salt Flats
Panelists
Kristin Burns, Spark Focus
Serguei Fomine, IQPlug
Faith Robinson, KPMG
Jennifer White, Philadelphia Eagles
Then I’ll be back on Wednesday on a panel of DAM All-Stars for my first try at Stump the DAM Consultant. Come with your most interesting questions!
March 20, 3:30 PM PDT
The concept is simple: Bring your toughest, thorniest, most intractable Digital Asset Management conundrum or challenge and a team of experienced Digital Asset Management consultants will compete to offer you the best advice in 2 minutes or less. But there’s a twist… we’ll use noise-canceling headphones to make sure the gurus can’t hear the answers that the other panelists give.
Come and get insightful, likely controversial, and sometimes entertaining answers to your most pressing questions. The person deemed to have stumped the consultants the most will go home with a special prize: their own noise-canceling headphones!
Host
Jarrod Gingras, Real Story Group
Contestants
Kristin Burns, Spark Focus
John Florance, Risetime
Thomas Stilling, Digital Transformation & Technology Leader
Kara Van Malssen, AVP