Over the DAM into MarTech
exploring the larger environment out here
Later this month, I’ll be attending the MarTech conference without traveling anywhere. As we ease out of summer and into back-to-school/work/regularly-scheduled life, this is exactly what I need to reconnect.
Join me - it’s virtual, it’s free, and you can view any overlapping or missed sessions later. As DAM platforms expand into other areas of MarTech, I’m glad to see ways to learn from our broader community in email, CMS, AI, content, and other digital marketing technology fields to see where we overlap.
I’m finding more and more in my client work that the DAM may be a hub, but the spokes around it are how it stays successful. How do you connect to the email platform? Who knows how to use the assets on the corporate website? When do you need to refresh the marketing campaign photos?
It’s all connected - and so is the current job market. So many skills are transferable, with a different product that you could learn using those skills. The interviews I’ve started conducting (and will share soon!) on the DAM career path have enlightened me on how many of us have dipped into other areas of MarTech - either in defined roles or as part of the scope-creep of purportedly DAM jobs. So come and learn with me!