First, a mission statement
Why not start big?
When designing a DAM strategy, first ask yourself (or your stakeholders) to create a mission statement to guide you. Sound complicated? Here are some examples to get you started.
“Create, share, and maintain a single source of truth to empower our Company marketing team and our industry partners with the best content and assets that are current, brand-aware, and strengthen our operational infrastructure.”
or
“Our Company digital asset management platform will store and share the latest brand-approved photos & videos of products, item details and serial numbers, and reviews from our customers.”
or
“As a digital provider of daily news, photo galleries and in-depth articles that our viewers wake up to check out as well as print work they treasure for years, Company needs proprietary named DAM to be the backbone of our content management strategy. By housing our historic archive as well as the latest wire photos, the digital asset management tool needs to be searchable, powerful, reliable and expandable to ensure our team can seamlessly deliver beautiful and engaging print and digital content.”
Depending on your client or team, your mission statement will reflect your goals. Return to it whenever the project scope, stakeholder requirements or outside partners start wandering off course.
Have you employed a mission statement on a DAM project?
Hello Kristin,
Amazing content on DAM. Lots of learning. We are building a DAM Solution for Marketing/Brand and Creative Teams. Link: https: /www.artworkflowhq.com/features/digital-asset-management
Let me know if you want to connect and discuss this, sharing my email here: gourav@artworkflow.co