DAM Integrations
from silo to hub via plugins and more
Early DAM systems were siloed, providing a centralized location to store and manage digital assets. We felt lucky to get buy-in for a stand-alone asset library. Moving from disconnected desktop, drives and repeated downloading of the same stock images to a centralized asset storage, with structured and named (thus searchable) files was a big enough feat. However, as DAM has matured, users have demanded more integration with other tools and workflows. We want the DAM to stop being a curated silo alone and function as a hub, connected to ingest above, project management along, and delivery below. This has led to a rise in DAM integrations, which allow users to connect their DAM system to other tools and workflows without having to switch between applications.
Digital asset management products and companies have met this need in a few ways. Some have absorbed first competition and then single-use tools to expand the functions of their core DAM product up- and downstream. Some have enhanced the DAM product to have more features so that users can image edit, run reports, and publish directly from the DAM. Some have relied on integrations, via plugins mainly, to existing tools to connect the DAM to where users are already working. Each method has its selling points (especially if your DAM provider has the money to incorporate newer companies that fulfill a need). As requests for more workflow integration grow, plugins will be the first step before more permanent forms of integration.
Why start with DAM plugins?
Plugins are relatively easy to implement. Compared to other forms of integration, such as custom APIs, plugins are typically easier to install and configure. This makes them a good option for organizations that don't have the resources or expertise to develop custom integrations.
Plugins can be used to connect to a wide range of tools and workflows. There are DAM plugins available for a variety of popular tools, including:
Content management systems (CMS) like Drupal and WordPress
Translation products like TransPerfect and Lokalize
Project management software from Hive to Jira or Monday.com to Asana
Creative tools like Adobe Creative Suite or Figma
Whiteboards like Figjam and Trello
E-commerce platforms from Shopify to Magento
Each depending on the needs of your team. This allows users to integrate their DAM system with the tools they are already using, without having to switch between applications. Adobe has integrations and tools for each function and serves as an end-to-end model, while other DAM providers have found ways to more seamlessly integrate competitors’ and other tools for collaboration.
Plugins can help to improve efficiency and productivity. By integrating their DAM system with other tools and workflows, users can streamline their processes and automate tasks. This can help to save time and improve productivity.
Here are some examples of how DAM plugins can be used to improve workflow integration:
A DAM plugin for a CMS can allow users to easily insert images and other digital assets into their website content.
A DAM plugin for project management software can allow users to attach digital assets to tasks and projects.
A DAM plugin for an e-commerce platform can allow users to easily manage product images and other digital assets.
As the need for DAM workflow integration continues to grow, DAM plugins are likely to play an increasingly important role. Plugins are a relatively easy and cost-effective way to integrate DAM systems with other tools and workflows. This can help organizations to improve efficiency, productivity, and collaboration.
Why plugins are the first step in workflow integration
While there are other forms of DAM workflow integration, such as custom APIs, plugins are likely to be the first step for most organizations. There are a few reasons for this:
Plugins are a relatively easy first step for cutting-edge tools. Before investing in a full integration plan, a plugin to a new tool - or one that will only be used by a small portion of your team - will help build a proof-of-concept for a budget item. Plus they are usually available before full integration software.
Plugins are widely available. There are DAM plugins available for a wide range of popular tools and workflows. This means that organizations can find plugins that meet their specific needs, without having to develop custom integrations.
Plugins are relatively affordable. DAM plugins are typically less expensive than other forms of integration, such as custom APIs. This makes them a good option for organizations that are on a budget.
Of course, there are some limitations to DAM plugins. For example, plugins may not be as flexible or customizable as other forms of integration. However, for most organizations, the benefits of DAM plugins outweigh the limitations.
Worth the minimal effort
DAM plugins are a valuable tool for integrating DAM systems with other tools and workflows. They are relatively easy to implement, widely available, and relatively affordable. As the need for DAM workflow integration continues to grow, DAM plugins are likely to play an increasingly important role. While some plugins - and even full integrations - don’t live up to the promises of those who provide them, the process of connecting your DAM to tools where your users currently feel comfortable is worth the effort and can expand your user base at the same time as learning which features still need to be prioritized outside the integration. Just having this conversation can break down silos!