A DAM good invitation
Using Canva Generative AI
As I continue to try out different Generative AI tools, next up is Canva. If you have a Canva Pro or Canva for Teams account, you can try their AI tools to create and edit posters, social images, and even videos. Since we’re only a couple of weeks away from DAM Los Angeles 2024, I tried it out to create the lovely invite above to the panel I’m participating in: Future Forward DAM: Dealing with Mis-Disinformation in the Generative AI Era - very meta.
I signed into Canva on my phone since their mobile interface is pretty great if you are dealing with minimal amounts of text. I prefer the desktop version for more in-depth usage, like setting up branding, sites (like Spark Focus - built and hosted on Canva) or collateral like project proposals. If you have assets shared in a brand center or DAM, add them to Canva - either for a single project or as part of a brand kit to reuse across collateral. As I build out my own consulting business, their templates have been very helpful jumping-off points to customize.
Until now, I had not tried out their GenAI tools. I entered 5 words (their recommended query length) “Generative AI future DAM panel” and received some templates that Canva and other users had created, but that was not as specific as those in the Magic Design results. I liked how they included the exact wording (unlike other GenAI tools that generate images with wonky text, Canva adds the text as an editable text layer) and gave non-robot photo options.
You can generate templates for different categories, and specifically sized for social, print, and web usage.
Under social, the query returned a variety of options for different social media uses
Then I tried Invitations, under Cards and Invitations. First try, continuing the 5-word query above, I got some on-the-nose dam=DAM photos but also pretty accurate additional copy based on the the subject matter of the query.
When I switched to using the actual title of the panel, instead of the 5-word query, I got better results:
I selected this one and edited the copy, adding the information from the conference agenda and detail, adjusting the layout to have it include the altered copy and give more context to the woman/robot photo.
I downloaded the finished invitation file (see the top of this post), but noticed there were additional options, including generating a blog post based on the invitation. Maybe song lyrics next time!
Dealing with Mis-disinformation in the Generative AI Era
The ongoing rapid development of AI and its applications has triggered an avalanche of opportunities, but also challenges. One such challenge is the issue of mis-disinformation. This article offers insights into the complex world of AI and disinformation, focusing on how to navigate this landscape in the era of Generative AI.
Future Forward DAM
Future forward DAM or Digital Asset Management pertains to the storage, management, and distribution of digital assets in a centralized system. In the context of AI, DAM can play a critical role in preventing the spread of disinformation by ensuring that only verified and accurate digital content is circulated.
One of the most effective ways to tackle disinformation in the AI era is to have engaging conversations and debates that unpack the complexities of the topic. To this end, a panel discussion titled "Dealing with Mis-disinformation in the Generative AI Era" was held at DAM Los Angeles 2024 on March 19th. The panelists included esteemed experts from various fields who brought their unique perspectives and deep expertise to the discussion.
Panelists
The panel was moderated by
John Horodyski
, a partner at Salt Flats. John has a wealth of experience in digital strategy and has been instrumental in helping organizations navigate the digital landscape.
One of the panelists was
Kristin Burns
from Spark Focus. Kristin has a proven track record in managing and delivering digital projects and is well-versed in the challenges of dealing with disinformation in the AI era.
Faith Robinson
from KPMG also joined the panel. Faith, with her experience in data-driven insights, brought a unique perspective on how to leverage AI to combat disinformation.
The panel also featured
Jennifer White
from the Philadelphia Eagles. Jennifer, with her extensive experience in the sports industry, discussed the impact of disinformation in sports and how AI can help counter it.
In conclusion, dealing with mis-disinformation in the Generative AI era is a complex issue that requires a multifaceted approach. By understanding the problem, exploring potential solutions, and engaging in open conversations, we can ensure that AI is used responsibly and ethically. The "Future Forward DAM" panel discussion served as a platform for such important dialogues, contributing to the global efforts to combat disinformation in the AI era.
A little clunky, but let’s hope our session goes that well and has a global impact! There is still time to join us at DAMLA 2024 on March 19th and 20th to find out.
Using the GenAI tools in Canva help me understand how some of the usages will be to enhance existing systems - like the templates Canva already provides vs replacing them. We are seeing this in Adobe products, stock agencies and I predict text applications too. We will still need our critical eyes, but maybe GenAI with Canva’s Magic Design can help get us started, leaving us more time to speak on panels.
great article Kristin!